Daily nomnom

Daily nomnom is a local food business operating in a bustling metropolitan city. The company's primary goal is to provide a fast and convenient food ordering experience for busy professionals and individuals who value both quality and health. This case study focuses on the design and development of a user-friendly mobile app for Daily nomnom food truck, aiming to enhance the overall user experience and improve customer satisfaction.

Role

Designer, Researcher

Team

Individual

Duration

5 weeks

Challenge

Daily nomnom food ordering system lacks transparency in pricing, nutritional information, preparation, and estimated order readiness time, resulting in decreased trust, satisfaction, and potential loss of business.

Research and analysis

  1. User Interviews: Conducted interviews with busy professionals and individuals who prefer quick and healthy food options. Gathered insights on their preferences, pain points, and expectations from an ideal food ordering experience.

  2. Competitor Analysis: Analyzed existing food delivery apps and local food businesses to identify strengths, weaknesses, and opportunities for differentiation.

  3. Usability Testing: Conducted usability tests with a prototype to evaluate the ease of navigation, clarity of information, and overall user satisfaction.

Solution

  • Transparent Pricing: Clearly communicate all fees and charges upfront during the ordering process, ensuring customers have a clear understanding of the total cost.

  • Comprehensive Nutritional Information: Provide detailed nutritional information, including calorie counts, ingredient lists, allergen details, and preparation methods for each menu item, enabling customers to make informed and healthy choices.

  • Estimated Order Readiness Time: Integrate a feature that provides customers with an estimated time for their order to be ready, allowing them to plan and manage their time effectively.

Mockups

Conclusion

In summary, Daily nomnom's mobile app has revolutionized the way customers order food, providing them with a delightful experience. With a focus on convenience, speed, and top-notch quality, Daily nomnom has successfully increased customer satisfaction, conversions, and overall business growth. The company remains committed to continuously enhancing the user experience, solidifying its position as a beloved and trusted food ordering platform.