Boopanose
Boopanose is a pet adoption center passionately committed to rescuing and finding forever homes for animals. This case study focuses on making the adoption process easy and reliable for professionals within the age range of 25-45.
Challenge
The primary challenge was to design and develop a user-centric website that catered specifically to the needs of professionals looking to adopt pets. The goal was to create a seamless and intuitive user experience that would engage this target audience and encourage them to adopt.
User research
Comprehensive user research was conducted through surveys and user testing to gain a deep understanding of the target demographic. This research helped uncover the pain points and preferences of professionals interested in pet adoption, highlighting convenience, reliability, and a streamlined process as their top priorities.
Team
Individual
Duration
5 weeks
Role
Designer, Researcher
Key features and solutions
Mobile-First Design: Prioritized mobile devices, because that is what targeted users use the most.
Clear Information Hierarchy: Emphasized key pet details for easy scanning and identification.
Simplified Adoption Process: Streamlined steps with intuitive navigation and progress indicators.
Comprehensive Pet Profiles: Detailed profiles with media and information for informed decision-making.
Responsive Design. Desktop version
Conclusion
Boopanose's responsive website design for pet adoption successfully catered to professionals, providing a streamlined and convenient user experience. By prioritizing usability, clear information hierarchy, and comprehensive pet profiles, Boopanose facilitated successful adoptions and positively impacted the lives of both animals and adopters.